Having worked with Jim Beam for over 10 years, Fuel have worked on a large variety of projects, from internal communications to promotional point-of-sale, on-pack promotion design and management to large scale billboards.
In 2015, Fuel also partnered with the Jim Beam team to develop and execute the Join the Family personalised label campaign, creating an off-premise display unit and managing the equipment and technical support required. The app is still currently in use, having been updated to suit the recent label design refresh.