Launched in 2005, Fever-Tree is the #1 best selling tonic water* and is proudly served in 9 of the top 10 restaurants in the world.
With a strong focus on their internationally sourced, natural ingredients, Fuel have developed a strong suite of both trade and consumer comms to increase the sales and ranging of Fever-Tree in Australia. We have also developed a Gin Pairing website to educate both consumers and bartenders on which Fever-Tree tonic matches with an ever-growing library of gins.
As a relatively new product in Australia, Fuel was tasked with establishing and implementing a social media strategy for Fever-Tree to grow their following within Australia. This has involved the detailed and targeted creation, scheduling and posting of social media communications across Facebook and Instagram.
*As voted by the world’s best bars, Drinks International 2018