A story of extreme results for the Extreme Japanese Spirit

Launching a totally new RTD brand is no easy feat. But when ‘Extreme Japanese Spirit’ Suntory Minus 196 needed to break the ice on our Aussie shores, we embarked on a close partnership with the Suntory Global Spirits Innovations team to shake things up online and in-store. The wildly successful launch saw this exciting brand explode onto the scene in 2021 and become the #2 light RTD product in Australia. As well as eye-catching BTL creative, we developed and managed Suntory Minus 196’s popular social media campaigns, using bespoke content the audience adores.

Social & Content


Shopper Marketing

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Unit 3/49-51 Mitchell Rd, Brookvale NSW 2100

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