We were tasked with creating a bold, ownable brand activation for Canadian Club—one that could roll out nationally in venues and make beer look seriously outdated.

Enter CC’s Over Beer Pong—a supersized twist on the classic game. We sourced custom CC-branded giant cups (big enough to need their own postcode), plus paddles, balls, nets, and courts to bring the spectacle to life.

But this wasn’t just an activation—it was a content powerhouse. Fuel handled every step of the social media campaign, from concept ideation and talent sourcing to filming, photography, and editing, ensuring CC’s message hit just as hard online as it did at venues.

With seamless bump-ins and outs, a top-tier promo team, and CGI content that kept the hype pouring in, CC’s Over Beer Pong wasn’t just a game—it was a full-blown summer movement. Because why settle for beer when you can have something better.