GIVING JIM BEAM A REFRESHING AUSSIE TWIST

Tasked with the exciting challenge of localising Jim Beam’s new brand assets across ATL, BTL and digital, the Fuel team got to work giving this iconic brand some Aussie love.

Collaborating with the global and Australian teams, we applied our rebranding magic across various touchpoints, including new packaging, brand messaging and updated creative. And we didn’t stop there! We also created local assets for Shopper activations, designed and produced a range of premiums, and conducted a lifestyle shoot to showcase the premium items in POS.

Shopper Marketing

OOH

On Pack

Digital

Let's work
together!

Phone
02 9958 8111

Email
studio@fuelsydney.com.au

Address
Unit 3/49-51 Mitchell Rd, Brookvale NSW 2100

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