Almost ten years ago, we created Canadian Club’s most iconic and successful activation ever…and each year, we continue to add to the evolution of ‘Bad Sweater’! We do it all for this one – from prize conception, sourcing and manufacturing to website development, social media strategy and content creation. We even take care of in-store POS, pack design, and bespoke executions for each key customer. Here’s to many more years of being bad!