When Dermascar came to us with a packaging-shaped problem, we knew it was time to investigate. After extensive competitor reviews, in-store visits, and heaps of research, we developed a strategic approach to put this brand front and centre.

By redesigning the packaging with a nifty new vertical alignment, we were able to maximise Dermascar’s shelf presence and give these great products some head-turning impact.

An award-winning artisan distillery based in Sydney, Finders Distillery needed to redesign their master brand and create new packaging for product launches…something the spirit-loving team at Fuel was only too happy to help with!

As well as reflecting the boutique nature of a craft distillery, the branding was designed to capture the owner’s desire to bring their globe-trotting experience into their products, with eye-catching map imagery bringing this concept to life.

Iconic Australian brand The Boathouse needed a fabulous packaging refresh to bring their premium offerings to life – and we were only too happy to get on board!

We got busy working across a full range of print marketing materials, such as function compendiums, booklets and all day-to-day and bespoke product packaging, creating beautifully-designed assets to set this epic brand apart.

What’s better than iconic Aussie Budgy Smugglers? How about 1000 pairs of Canadian Club Budgy Smugglers and Smugglettes!

We had a blast bringing this promotion to life, handling prize conception, brand collaboration, website development, social media strategy and photography. And it was a huge hit with CC fans – with over 34,000 spins on our interactive digital prize wheel, they couldn’t wait to strut their stuff!

Having already worked our magic revitalising Kenkay’s packaging, point of sale and website, it was time to give this Aussie skincare brand an extra boost via a TVC that would complement our in-store impact.

From storyboarding and content sourcing to animation and voiceover recording, we took care of the whole shebang to take this project from briefing to on-air execution. The final result? An awesome TVC that put Kenkay Extra Relief in the spotlight.

To celebrate the return of footy in 2025, we hit the ground running with an epic Jim Beam in-store activation for one of their biggest retail partners – Liquorland & First Choice.

Focusing on the top-performing stores in footy-loving suburbs, we created an interactive experience that brought Jim Beam fans together and introduced new drinkers to the brand. With Jim Beam backing some of the biggest NRL and AFL teams across Australia, we put customers’ passing skills to the test with a digital game targeted to the relevant footy code in their area.

We also launched a national promotion, giving consumers the chance to win big or win weekly with epic Jim Beam prizes!

From concept development to digital game creation and prize fulfillment, Fuel handled it all.

Cheers to the footy season!