About

Our time in agency-land taught us a thing or two about what clients like. They like it when we treat their brand as our own.

They like honesty. Transparency. Agility. They like talking to the creatives who work on their business. And they like it when we come in on budget. We don’t think that’s too much to ask.

At Fuel we offer an informal, friendly agency experience, without all the nonsense. We’re a laid-back bunch, but building brands is what puts the fire in our belly. We inject creativity, collaboration and comradery into everything we do, and we always have fun along the way.

“So be sure when you step, step with care and great tact. And remember that life’s a great balancing act”
– Dr Seuss

Sara Roe

Director

“You’d be amazed how often ‘What if’ works”
– Miles Davis

Chris Roe

Creative Director

Do it with passion, or not at all

Linda Appleyard

Agency Operations Director

“AUUUUUUUU AHHHHHHRRR UHRRRR AAAAAAAHG”
– Chewbacca

Peter Appleyard

Digital & Studio Director

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller

Eloise Millar

Client Services Director

“AROUND THE WORLD, AROUND THE WORLD. AROUND THE WORLD, AROUND THE WORLD.”
– Daft Punk

Loretta Attwater

Lead Designer

“We are all made for every moment we encounter.”
– Matthew McConaughey

Jacqui Randall

Social & Content Director

“I never look back, darling! It distracts from the now.”
– Edna Mode

Katie Robertson

Snr Account Director

“Don’t cry because it’s over. Smile because it happened.”
– Dr Seuss

Jen Morris

Account Director

“Just do it.” – Nike

Pari Shahabi

Snr Account Manager

“Be the person your dog thinks you are.”
– Unknown

Olivia Booth

Snr Account Manager

“Grow old but never grow up” – Walt Disney

Claudia Heanley

Snr Account Manager

“PIVOT!”

Olivia Thomas

Account Manager

“Be where your feet are.”

Imogen O’Keefe

Snr Account Executive

“I’m not great at advice. Can I interest you in a sarcastic comment?” – Chandler Bing

Nicola Lake

Account Executive

“DID WE JUST BECOME BEST FRIENDS?”
– Brennan Huff

Dan Loft

Designer

Adobe is not responding, and neither am I

Oscar Hoare-Swinney

Designer

“Who the hell is Julius Caesar? You know I don’t follow the NBA!” – Ron Burgundy

Nick Hrdina

Designer

No mud, no lotus

Zoe Williams

Jnr Designer

“I’m going to go and get one of those job things” – Rachelle Green

Lil Washburn

Social Media Manager

“We’ve seen it all, we’ve won the lot.” – World’s Greatest Football Team

Jacob Sullivan

Motion Designer

hello.world(“Console Log”)

Ben Scott

Front End Developer

“Sex, that’s meaningless, I can understand that, but dinner; that’s heavy. That’s like an hour.”
– Jerry Seinfeld

Jerry

Videographer

Let's work
together!

Phone
02 9958 8111

Email
studio@fuelsydney.com.au

Address
Unit 3/49-51 Mitchell Rd, Brookvale NSW 2100

Contact Us